BC MUSIC BUSINESS
PROGRAM 001:
BC Music Business
Mentors: Sandy Pandya, Esra Firatli, Tao-Ming Lau, Josh Pothier
Partners: Creative BC
When:
Group Sessions —
March 17, 2021 | 5:00p-6:00p EST
March 31, 2021 | 3:00-4:00pm EST
April 14, 2021 | 5:00-6:00pm EST
April 28, 2021 | 5:00-6:00pm EST
1v1 Sessions will be individually booked during the following weeks — 5:00-5:45pm EST
March 22 to March 26, 2021
April 5 to April 9, 2021
April 19 to April 23, 2021
Course Overview
BC Music Business
Led by Sandy Pandya, founder of ArtHaus, this program is focused on supporting the sharing of knowledge and development of BC artists and music industry professionals. Sandy is one of the few women of colour in the Canadian music industry who owns her own company and operates in the upper tier of the industry, having worked with artists such as Serena Ryder, Frank Dukes, Doc McKinney, Tegan and Sara, and many more. Participants will meet weekly via Zoom, rotating between meeting as a group with Sandy and accomplished guest mentors Esra Firatli, Tao-Ming Lau, and Josh Pothier, and meeting for 1-on-1 coaching with Sandy.
Course Details
WEEK 1: MANAGEMENT, PUBLISHING AND LABEL SERVICES with ESRA FIRATLI
March 17, 2021 | 5:00-6:00pm EST
Sandy and label expert Esra Firatli speak on and answer questions about the businesses of management, publishing and record labels
WEEK 2: 1v1 CAREER COACHING WITH SANDY PANDYA
March 22 - March 26, 2021 | 5:00-5:45pm EST
Each participant meets 1v1 with Sandy for 45 minutes to receive personal coaching
Participants detail their experiences and begin creating plans towards achieving their career goals
WEEK 3: ENTREPRENEURSHIP, LAUNCHING BUSINESSES, AND LEGAL with TAO-MING LAU
March 31, 2021 | 3:00-4:00pm EST
Sandy and music Entrepreneur Tao-Ming Lao discuss entrepreneurship in music and answer questions about launching firms, signing artists and creating sustainable business models
WEEK 4: 1v1 CAREER COACHING WITH SANDY PANDYA
April 5 - April 9, 2021 | 5:00-5:45pm EST
Each participant meets 1v1 with Sandy for 45 minutes to receive personal coaching
Participants speak on their journey since week 1 and how their career plans have developed since
WEEK 5: FUNDING AND GRANTS with JOSH POTHIER
April 14, 2021 | 5:00-6:00pm EST
Sandy and grant writing wizard Josh Pothier detail and answer questions about grant funding opportunities and strategies, as well as private fundraising opportunities
WEEK 6: 1v1 CAREER COACHING WITH SANDY PANDYA
April 19 - April 23, 2021 | 5:00-5:45pm EST
Each participant meets 1v1 with Sandy for 45 minutes to receive personal coaching
Participants reflect on how to build and progress their career plans after the course is completed
WEEK 7: POST PROGRAM MEETUP WITH SANDY PANDYA
April 28, 2021 | 5:00-6:00pm EST
Participants and Sandy reflect on the program: what they've learned and how participants can help each other continue to develop their careers
MENTORs
Sandy Pandya paved her own lane in the Canadian music industry, cementing herself as a leader and advancing the careers of the artists she represents. Her passion for music and inability to accept the word “no” supported her affinity for championing underdogs, which afforded her a career spanning over 20 years and counting. ArtHaus is led by Sandya Pandya, and has grown out of her company Pandyamonium Management and Publishing. Today the organization encompasses the ArtHaus Music label, as well as the ArtHaus Management and Publishing companies. Pandya has been a creative force in the music industry working with artists such as Frank Dukes, Serena Ryder, Doc McKinney, Mike Sonier, Hawksley Workman, Hayden, Tegan and Sara, Dear Rouge, Alejandra Ribera. She sits on the boards of the Canadian Independent Musicians Association, Unison Benevolent Fund, and was recently honoured by the Music Managers Forum 2019 Honour Roll Award as well as the 2018 Brian Chater Industry Award.
You can find out more about ArtHaus here.
Esra Firatli (she/her) is a Toronto-based Project Manager. With nearly a decade of experience working at independent record labels like Sleepless Records, Pheromone Recordings, and now ArtHaus, Esra has held roles related to marketing, project management, grant funding, album production, as well as operations. She was actively involved on the JUNO Awards’ Advisory Committee, has been a FACTOR Juror for 5+ years, and participated on panels/workshops on a multitude of Canadian festivals and conferences across the country.
Tao founded Blue Crane in the spring of 2018 in her bedroom, and now proudly calls the office HQ at Artscape Bayside work/live studio lofts in downtown Toronto, Canada. She’s had the dream of creating an agency to prioritize women, artists of colour and queer and trans musicians in the North American music industry since she started her career in music in 2012. Tao is a Board Director at Polaris Music Prize, the Canadian Live Music Association, and a Committee Member at Toronto City Hall’s Toronto Music Advisory Council for 2019-2022 (TMAC). Previously, Tao was at Chicago-based touring agency Billions, Universal Music Canada, and got her start with Carly Rae Jepsen's management and label in Vancouver, where she was born and raised. Tao was named a ‘Local Hero’ by Now Magazine in 2018 and was chosen as a Rising Star in Toronto Life Magazine's 50 Most Influential Torontonians of 2018.
You can find out more about Blue Crane Agency here.
Josh Pothier has worked with Sandy for over 7 years throughout Pandyamonium Management. With experience in management, artist development, tour management and performing, Josh has worked with artists and producers such as Frank Dukes, Serena Ryder, Doc McKinney, Alejandra Ribera, Mike Sonier and CVRE. Josh is now the Managing Director for the Kingsway Music Library, a boutique sample library created and curated by Grammy-Award winning producer Frank Dukes. Songs sampling the Kingsway Music Library have amassed over 10 billion streams worldwide and continue to have huge listenership across the globe.
You can find out more about Kingsway Music Library here.
OUR PARTNERS
Creative BC brings a strategic and integrated approach to the growth and development of the province's creative industries.
We provide professional expertise and business support to strengthen BC's motion picture, interactive and digital media, music and sound recording, and book and magazine publishing industries. Our programs, services and investments act as catalysts to help the sector realize its economic and creative potential, contributing to the future prosperity of our province.
Established by the provincial government, we collaborate with many provincial ministries and initiatives, municipal resources and relevant industry associations and committees to grow our sector.
You can find out more about Creative BC here.